ANNA's Blog

February 14th, the day when hearts around the world beat in the rhythm of love - in all its facets! However, Valentine's Day is more than just a tribute to romantic relationships - we celebrate special friendships and all those connections that enrich our lives. But what is the real significance of this day, and why does it happen to fall on February 14th?

Here's what I wish you...I would like to send you festive greetings from the bottom of my heart during this magical season. May your home glow with love, your heart gleam with joy, and the holidays be filled with happiness and warmth.

It's Apero o'clock: every Saturday during the winter main season 2023/24 at our ANNA Store ST. MORITZ. Come by for Diamonds & Champagne.

The splendor of a grand reopening. Munich celebrates an unforgettable evening in its new store. In the dazzling city of Munich, renowned for its art, culture, and culinary delights, a truly special street emerges. It is a place considered the undisputed epitome of luxury and elegance – Maximilianstraße.Right here, amidst the glamorous scene, stands one of our beloved ANNA Stores, recently reope...

Advent in the ANNAVERSE - the members only club! A new surprise every Sunday in Advent. These benefits are sure to fulfill some sparkling wishes from your Wishlist! We are giving away four very special benefits to every ANNAVERSE member during the Advent season from December 3rd to December 30th, 2023. Exclusively for members only!

A reason to celebrate! ANNAVERSE members can look forward to a special benefit because BLACK FRIDAY is around the corner on November 24th, 2023 and right after that we start the CYBER WEEKEND at ANNA from November 25th until 27th, 2023. As a part of the ANNAVERSE - the members only club, you can expect a unique surprise that will definitely fulfill some of your wishes at ANNA.

The official second ZODIAC event - this time in Munich.LET'S PLAY WITH THE STARS – has gone into its second round! Running with this theme, our ZODIAC event took place, this time on October 5, 2023, in Munich after a stop in Vienna in June. ANNA, in collaboration with The Uranian Approach, welcomed exclusive members of the ANNAVERSE to our ANNA Store MUNICH Sebastiansplatz. With astrologer Beri...

Even more space for our beautiful treasures is underway!Munich, where not one but two ANNA stores can be found in the storied city. One sits regally at the historic Sebastiansplatz and the other finds itself on Munich’s hip Maximilianstraße. The latter is undergoing a bit of beautification and has remained closed for the last few weeks. ANNA’s Maximilianstraße location is not only being thoroug...

Since December 2022, our ANNA Store ST. MORITZ has resided in the most elegant quarter of dazzling St. Moritz, Switzerland. On August 22, 2023, our first exclusive event for customers and partners was celebrated in this beautiful city.