ANNA's Blog

Join us in celebrating 5 years of the ANNAVERSE – the members only club – throughout the month of May 2026 with a very special treat: Members look forward to an exclusive bonus voucher. Not part of it yet? Sign up by May 31, 2026, at the latest and enjoy many other benefits as well. Learn more here…

February 14th is Valentine’s Day – a wonderful occasion to celebrate love in all its forms. As a valued member, you can look forward to an irresistible highlight in the ANNAVERSE: A 10% VALENTINE’S SPECIAL on all products. Treat yourself to a heartfelt wish or surprise your loved ones with something special that symbolizes your connection.

Here's what I wish you...I would like to send you festive greetings from the bottom of my heart during this magical season. May your home glow with love, your heart gleam with joy, and the holidays be filled with happiness and warmth.

With a personal message, founder and designer Anna wishes you a Merry Christmas and shares her gratitude for the past year. She looks forward to the new year with excitement and invites you to cherish the precious moments of life…

Advent in the ANNAVERSE - the Members Only Club! A new surprise every Advent Sunday. These benefits are sure to fulfill some sparkling wishes from your Wishlist! We are giving away four very special benefits to every ANNAVERSE Member during the Advent season from November 30th to December 27th, 2025.

A reason to shine! Soon, we’ll have a very special benefit for ANNAVERSE members. Starting on BLACK FRIDAY, November 28, 2025, and continuing through CYBER WEEKEND until December 1, 2025. As a member of the ANNAVERSE - the members only club - you can look forward to a one-of-a-kind surprise that’s sure to fulfill some of your wishes at ANNA.

A sweet escape... While Anna usually designs sparkling jewelry pieces, she finds relaxation through a loving tradition: making apricot jam. For her, this little break in the kitchen is a creative balance. Every summer, her kitchen transforms into a fragrant jam workshop, where small jars full of happiness are crafted with great care. In this post, Anna takes us along and shares her (until now s...

The right care for a lifelong sparkle: Your engagement ring is meant to be with you for a lifetime. With the right care, it will stay beautiful and radiant. Learn how to easily clean it at home, when it’s best to take it off, and how to store it properly – so your special treasure always shines and tells your story.

To keep your favorite pieces shining, proper care is essential. With a gentle yet effective cleaning routine, you can easily restore their sparkle at home. This guide walks you through each step to safely clean your jewelry and keep it looking its best.