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PERSONAL Shopping ONLINE - Live Video Chat on Sundays!

ANNAVERSE - the members only club

Personal Shopping Online - Video Chat on Sundays!

ANNAVERSE - the members only club

Diamonds

Beauty of Nature

Beauty of nature

All about Diamonds

The diamond is called the king of stones. Its appearance has enchanted people for centuries. Nobody can escape its spell. It gives you self-confidence, strength, helps you to organize your thoughts and stands for loyalty. A single diamond is the first step in creating a personal piece of jewelry or is an exclusive gift to surprise your loved ones with an eternal spark.

Cut

Depending on the cut, the diamond gets a different appearance and thus a different effect. This is where the use of angles, symmetries and proportions come into play. Correctly executed in terms of craftsmanship, we end up looking at absolute perfection. The diamond refracts the light, creating a fascinating sparkle that takes our hearts by storm.
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discover single diamonds
discover single diamonds

Clarity

Clarity provides information about the visibility of inclusions. A distinction is made between extremely rare flawless diamonds and diamonds with inclusions. Many of these gradations cannot be perceived by the human eye - this is only possible from SI1. However, visible inclusions can also be covered by the setting and are no longer visible on the piece of jewellery later.
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Colour

The colour classification of diamonds is D-Z. The human eye sees diamonds ranging from D-H as colorless. From I it gets a very light tint, which becomes more and more yellowish/brownish up to Z.
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Carats

The carat number indicates the weight of a diamond. 1 carat equals 0.2 grams. For brilliant cut diamonds, the carat number can even be estimated by the size. Contrary to many beliefs, the carat number is not the only price indicator. This is built up taking all 4Cs into consideration.
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GIA certification

Diamonds at ANNA can be purchased with the GIA (Gemological Institute of America) certificate. GIA works thoroughly and unbiasedly and indicates the exact origin and quality of the diamond. Each diamond is assigned a number that can be used to identify it over and over again. It is engraved, but is not visible to the human eye.
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Gemstones

In addition to diamonds, we also add precious stones to our jewellery. Each of these stones is said to have a healing effect. The power of the healing stone is to be intensified by the shape or the meaning of the piece of jewellery. The bright color of the stone in combination with the finest gold lets you sparkle and gives you a glow.
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