ANNA's Blog

Our sparkling event went a little like this…  Our ANNA STORE in Frankfurt is situated on perhaps the city’s most exclusive shopping street, Goethestraße, and has been open since December 2022. This wonderful location hasn’t wasted a minute in settling in and becoming an essential piece to this already vibrant city. On Thursday, May 11, 2023 the store’s very first event took place.

IN GENERALYour ANNA jewelry is authentic, superior quality fine jewelry meant to accompany you on all your daily adventures. However, if you’d like your ANNA jewelry to sustain its sparkle, providing sporadic to regular care may be necessary.

Allow us to introduce the Uranian Rabbit, hailing straight from Uranus to share some astrology with you. With their forces united, ANNA and the Uranian Rabbit want to pluck the stars from the sky and make you shine brightly.

"Alles Walzer" has returned at last! After a two-year hiatus, the most dazzling night of the nights is back at the Vienna State Opera Ball. A staple of the Habsburg era, ‘Alles Walzer’ has provided endless joy and merriment as an exceptionally prominent event that attracts numerous domestic and foreign visitors. The right gown makes the night, of course, especially considering Walzer’s dress co...

Fascination with diamonds has existed since we laid eyes on these stunning gems. Formed approx. three billion years ago in the innermost portions of the earth and thrust to its surface due to volcanic eruptions, these rarities have captured our attention since time immemorial. According to legend, the diamond even served a symbol of the sun in ancient Egypt. Today, the diamond enjoys an unrival...

A collaboration close to our hearts. Grant life-changing wishes for children living with critical illnesses, and help bring hope and strength. ANNA Inspiring Jewellery would like to support with full conviction this beautiful mission of Make-A-Wish, the world's largest wish-granting organization. Small star. Big wish.
We are all fascinated by stars. They help us dream, give and receive hope, an...

Summer is here, finally! We here at ANNA are over the moon about the sunny days, beach bashes, and pool parties to come. The most stunning summer looks are hitting the boardwalks, sultry city streets, and cabanas quickly and we’ve gathered some of our favorite pieces of jewelry that will help that sun-kissed skin sparkle even more. Although there’s a lot of fun in the sun in store, summer bring...

Customers worldwide have been enjoying ANNA's radiant and spectacular jewelry for upwards of ten years now. This story's origins trace back to the woman herself, Anna and her persistent belief in her ability to make her own dreams and the dreams of others come true. But Anna wasn't the only woman to help realize this dream: Anna has enjoyed the support of numerous women, many of whom are custom...

Diamond lovers are well aware the most precious of all gemstones vary greatly in detail and quality and always adhere to the four C's: cut, clarity, color, and carat. Perhaps most exciting and apparent of these four C's is a diamonds cut, or shape. The cut imbues each diamond with a unique appearance resulting from the gem's distinct angles, symmetries, and proportions, all of which provide a s...