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Where The Past Shines Anew

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Between Light And Shadow

For the windows of our ANNA Stores in Vienna, Munich, Hamburg, and Zurich, this autumn we are reimagining the familiar: lovingly curated flea market finds, wooden letters from our archive, and rediscovered curtains are given a new role within the display.

Inspired by the mystical aesthetic of Gothic style, dark velvet and radiant jewelry play with light and shadow. Delicate details meet materials with a story to tell – the ephemeral and the new come together in harmony. At the heart of it all is the ANNA Doll, handcrafted in Vienna and dressed in deep blue velvet. The iconic ANNA Signature Star echoes the connection to the stars and can be found in selected favorite pieces.

A store window full of stories, contrasts, and new perspectives. Discover ANNA’s timeless jewelry pieces in 18 KT gold and 925 sterling silver.

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It all started with a big dream and a small store

The story of ANNA began in 2009 with a big dream in a small store in the heart of Vienna. Today, some years and locations later, our jewelry is still made with love and dedication. Most of the pieces are made at our in-house workshop, located in the city of dreams. But who is ANNA?