ANNA's Blog

With a personal message, founder and designer Anna wishes you a Merry Christmas and shares her gratitude for the past year. She looks forward to the new year with excitement and invites you to cherish the precious moments of life…

Discover Anna’s personal care tips - perfect for maintaining the charm of your cashmere. From choosing the right detergent to removing pesky pilling, this guide has everything you need to protect and cherish your knitwear. Treat your cashmere right, and it will reward you with timeless elegance.

Advent in the ANNAVERSE - the Members Only Club! A new surprise every Advent Sunday. These benefits are sure to fulfill some sparkling wishes from your Wishlist! We are giving away four very special benefits to every ANNAVERSE Member during the Advent season from December 1st to December 28th, 2024. Exclusive and for Members only.

A reason to shine! Soon, we’ll have a very special benefit for ANNAVERSE members. BLACK FRIDAY is on November 29, 2024, and right after, ANNA’s CYBER WEEKEND begins, running from November 30 to December 2, 2024. As a member of ANNAVERSE - the members only club - you can look forward to a one-of-a-kind surprise that’s sure to fulfill some of your wishes at ANNA.

The holiday season enchants us anew each year. Lights twinkle everywhere, and delicious scents fill the air. One sent is especially essential: the aroma of freshly baked Christmas cookies. Let Anna’s favorite recipe inspire you, and create Christmas cookies this year that not only smell heavenly but also bring cherished memories!

In our latest city guide, Anna presents her favorite spots for creative breaks, delicious food, and unique stores in Munich. Let her enthusiasm inspire you and discover valuable tips about the best places in the Bavarian capital that will make your stay unforgettable.

A marriage proposal is a once-in-a-lifetime experience, and the engagement ring is more than just a piece of jewelry - it represents the beginning of your shared journey. Here, you will learn how to choose the perfect ring - from pricing to finding the right ring size, as well as selecting the diamond and material. Get valuable tips and insights.

Happy Birthday to us! We are excited to celebrate our 15th anniversary with you. In 2009, the first ANNA store opened in the heart of Vienna. What began as a bold step into an unknown future has evolved over the last 15 years into a success story that extends far beyond Austria’s borders. Today, ANNA is more than just a jewelry brand - it’s a lifestyle. As a thank you, we’ve prepared a special ...

A day in St. Tropez with ANNA: Experience the joy and beauty that our founder Anna has captured in her jewelry pieces. From the stunning beaches and exclusive breakfast spots to the best shopping destinations and restaurants - discover Anna's insider tips and let St. Tropez inspire you.