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Strong will and a big dream

The Story

The story of ANNA began in 2009 with a big dream in a small store in the heart of Vienna. Today, some years and locations later, our jewelry is still made with love and dedication. Most of the pieces are made at our in-house workshop, located in the city of dreams.

Our mastermind

But who is ANNA? Entrepreneur, visionary, girlboss and above all, a passionate designer. With her inexhaustible creativity, great attention to detail, and uncompromising demand for quality, Anna decided to follow her dream and founded her own jewelry brand - the achievement closest to her heart: ANNA.

A positive spirit

Located in eight stores across Europe and one in NYC, ANNA and the eponymous brand have always managed to create magnificent pieces brimming with positive vibes, the defining aspect of the ANNA spirit. Enter the ANNAverse where dreams become reality and love, joy, positivity, devotion, and friendship are all embodied in each one of the lady herself's unique and stunning charms!

Attention to detail

Despite a consistent store concept, each of the locations shine through unique pieces of furniture and details, which give its very individual character. The regularly redesigned storefronts are considered to be the most beautiful ones of the city. Our famous ANNA DOLLs carry handmade tutu dresses and underline the playful and yet elegant spirit of the brand. The look of the ANNA Girls is also well known: simple uniforms, romantic braided hairstyles, red lips and always a smile.