Opening party: ANNA Store Frankfurt

Our sparkling event went a little like this… Our ANNA Store Frankfurt is situated on perhaps the city’s most exclusive shopping street, Goethestraße, and has been open since December 2022. This wonderful location hasn’t wasted a minute in settling in and becoming an essential piece to this already vibrant city. On Thursday, May 11, 2023 the store’s very first event took place.

None other than ANNA herself administered all the hosting duties and traveled all the way from Vienna to stand behind and celebrate with the Frankfurt team for conducting a successful opening. Numerous guests were in tow, with customers, friends, partners, neighbors, and the resident press all taking part in the festivities. This lively group toasted over champagne, jammed out to a live DJ, and snuck a peek at some beautiful jewelry. ANNA also got involved and provided ear piercings to the crowd.

Laughter, dancing, mingling, and genuine merriment were all a big part of this sensational event. A big thank you to all those who came out to show the ANNA brand some serious love and support. Another special thank you to our customers in Frankfurt: you were fabulous!

We're already looking forward to the next time we meet 🤍!

Your ANNA Team