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How well do you know Anna Ausserladscheider, the founder and creative soul behind ANNA?
In our exclusive video portrait, we give you an insight into her everyday life - as a jewelry designer, entrepreneur, wife, mother, and above all, as someone who lives authentically and passionately. We follow Anna through a day in her life and discover the journey and driving forces that have shaped the ANNA brand.
Almost every day begins with a workout. For Anna, it’s the perfect way to start the day full of energy. This morning routine not only refreshes her physically but also provides the mental clarity and space for creativity that flows into her work. After working out, Anna takes a moment for her personal care routine. A touch of makeup, the right hairstyle, and of course, a carefully chosen outfit.
Fashion is her way of expressing her personality and mood, day after day. Jewelry plays a central role in her style. With the motto “More is More” she sees it not just as an accessory, but as an essential part of her look. In the video, she shares her newest lucky charm – a heart-shaped stone with a very special meaning to her.
A peaceful walk with her dog Paul through the park allows Anna to draw inspiration from her surroundings. Originally from Belarus, she has made Vienna her true home. The city’s rich history and breathtaking architecture are an endless source of creativity and wonder – a place where her ideas take shape.
Back at home, Anna enjoys a balanced breakfast with her husband – for her, the most important meal of the day and a cherished daily ritual. She lovingly sets the table the evening before to ensure a peaceful and beautiful start to the morning. Fresh flowers, fine tableware, and good food – it's the little things that brighten her day and enrich her life. Finding the perfect balance between family and work is a key part of her life philosophy.
Next, Anna takes us to the workshop in the heart of Vienna. This is where our jewelry is crafted with the utmost precision and attention to detail. Anna is regularly on-site to stay closely connected with the team. The workshop is a place where her passion for jewelry and her ideas truly come to life.
In our in-house tailoring and laundry facilities, the uniforms of our store team members are carefully washed and ironed. It’s also where the iconic ANNA Dolls' dresses are lovingly handmade.
Our next stop takes us to Anna’s very first ANNA Store in Seilergasse. This is where it all began – a place with only 6m2 filled with cherished memories. Today, ANNA also has Stores in Zurich, Munich, Hamburg, Frankfurt, and London. But for Anna, success isn’t measured by numbers. It’s the people who move her: “The greatest gift for me is seeing the joy my jewelry brings to others.”
As the day winds down, Anna takes a moment to pause. She feels fulfilled and grateful to be able to do what she loves every single day.
„“None of this would be possible without the people who believe in me and my jewelry. And for that, I am endlessly thankful.“, she says with a smile.This moment of gratitude is perfect to end a day.
This is a story about passion, creativity, and the beauty of life. Anna lives her dream with heartfelt dedication – and we are proud to be part of this beautiful journey.
Thank you, dear Anna, for inspiring us every single day with your creativity and joy for life!
With Love, The ANNA Team 🤍